Randy Torban is a data-driven strategist with 10 years of experience helping healthcare and aesthetic practices grow through actionable KPIs and incorporating new technology. The former Senior Practice Analyst at Symplast EHR, he has supported over 500 practices in optimizing workflows and elevating the patient journeys. As VP of Patient Acquisition at EntityMed, Randy leads strategies that empower medspas and aesthetic practices to engage, capture, and convert more leads, while also increasing patient lifetime value. He also provides direct consulting services to industry leaders such as Lumenis Devices and to key opinion leaders including Jewell Aesthetic Medspa and The Optimization Centre for Plastic Surgery