Traditionally, skincare has been treated as an optional add-on—something patients might pick up on their way out of the treatment room. However, with the growing sophistication of the med spa industry, this mindset is quickly shifting. Today, skincare is no longer just an upsell that patients may or may not consider. Instead, as research indicates, it’s becoming the cornerstone of treatment protocols—driving better patient outcomes and stronger business growth.
In fact, a recent report by Guidepoint Qsight reveals that integrating skincare into a treatment plan can add 30–45% more revenue per visit, simply by pairing treatments with professional-grade skincare products that patients will continue to use at home.
When patients invest in professional-grade skincare products as part of their treatment, not only do they look and feel better, but the results also last longer.
Better outcomes produce happy patients, which translate directly to higher retention and stronger word-of-mouth referrals.
Product sales represent a seamless opportunity to increase revenue without extending treatment time.
The same Guidepoint Qsight report revealed:
With bundling and a thoughtful retail strategy, annual revenue per patient can rise significantly.
As a medical aesthetic professional, you know that no two patients are alike. While many practices simply focus on delivering treatments, your dedication to personalized, results-driven care is what sets you apart. By taking the time to educate and guide patients, you position your med spa as more than a provider—you become a trusted partner in their skin health. This not only strengthens loyalty and referrals but also elevates your reputation as a premier destination for care.
To successfully incorporate more skincare products into your practice, it’s important to do so with intention.
Educating patients on the benefits of skincare is critical. Help them understand why ‘at-home’ routines matter, with or without treatments, and how they extend and protect their results. When patients understand the long-term benefits, they feel empowered to make better decisions—and are more likely to stay consistent.
Related Reading: The Role of Skincare in Aesthetic Outcomes: Partnering with Patients for Better Results
Pair specific products with procedures to create easy “home-care kits.” For example, patients undergoing microneedling could leave with a pre-selected kit to maximize healing and results.
Include skincare products in membership packages as a built-in benefit. This keeps patients engaged year-round while reinforcing your role as their ongoing skin health partner.
Before-and-after photos are a powerful tool to demonstrate how the right skincare regimen extends treatment results and enhances overall outcomes.
The future of aesthetics is integrative. From skincare to regenerative medicine and AI-driven personalization, the landscape is evolving—and med spas are at the center of this convergence of treatment methods and technology.
Those who embrace these shifts and leverage them both for patients and practice growth will be best positioned to thrive. This approach not only builds a stronger brand and healthier bottom line but also drives lasting patient loyalty and satisfaction.
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