Aesthetician Track 2025

Unlock Your Practice's Full Potential

Join us for the exclusive Aesthetician Track—a carefully curated day of expert-led education designed to transform your clinical skills, business acumen, and client relationships. This immersive experience combines cutting-edge techniques with practical business strategies that you can implement immediately.

Why This Event Is Essential

The aesthetic industry is evolving rapidly. Stay ahead with specialized knowledge that positions you as the go-to expert in your market. Our Aesthetician Track delivers:

Clinical excellence through advanced observation techniques

Business growth strategies that increase client retention and revenue

Scientific insights beyond basic training to enhance treatment outcomes

Marketing expertise to stand out in a crowded digital landscape

Networking opportunities with industry leaders and like-minded professionals

Learning Objectives

Master advanced skin observation techniques within professional boundaries
Develop revenue-generating pre- and post-care protocols
Implement effective homecare integration strategies
Create effective social media strategies that convert followers to clients
Navigate skincare product selection for practice success
Learn emerging aesthetic technologies
Build valuable industry connections
Gain immediately applicable strategies

Faculty

Dawn
Ahearn

Cheryl
Staurowsky

Joan
Tomeu,
RN

Michelle
Goldsmith

Agenda

Saturday, November 8

Aestheticians
(Estate BR)

7:00 AM - 7:45 AM

Breakfast – Sponsored by:

8:00 AM - 8:30 AM

The Art of Describing Skin Conditions: A Guide to Observation, Not Diagnosis
Michelle Goldsmith

8:30 AM - 9:00 AM

The Role of Homecare in Aesthetic Treatments: Guiding Clients Receiving Procedures Elsewhere
Joan Tomeu

9:00 AM - 9:30 AM

Mastering Pre- and Post-Care: Building Long-Term Patient Loyalty and Revenue
Cheryl Straurowsky

9:30 AM - 9:55 AM

Beyond the Fitzpatrick Scale: The Importance of Understanding Genetics in Aesthetic Treatments
Michelle Goldsmith

9:55 AM - 10:15 AM

TBD

10:20 AM - 11:05 AM

Exhibit Hall Break | Grand BR

11:10 AM - 11:40 AM

Supplements for Skin Rejuvenation

11:40 AM - 12:25 PM

TBD

12:30 PM - 1:50 PM

Lunch, Exhibits, & Raffle - Exhibit Breakdown | Grand BR

2:00 PM - 2:25 PM

Navigating Social Media and Online Sales: Strategies for Leveraging Existing Products, Collaborating with Reps, and Understanding Competitors
Dawn Ahearn

2:00 PM - 2:25 PM

TBD

2:50 PM - 3:10 PM

Watch Out for the Cold Front: Current Discussions on In Office Cryo Procedures

3:10 PM - 3:30 PM

You're Starting Up a Med Spa, There's a Million Skincare Lines: Where Do We Start?

3:30 PM - 4:40 PM

Solving it Live: Aesthetician Challenges Tackled by Industry Experts
An interactive problem-solving session where attendees submit their most pressing aesthetician practice pain points, questions, and conflicts to be addressed with personalized solutions by our panel of industry leaders right on stage.
Moderator: Cheryl Straurowsky
Panelists:Michelle Goldsmith, Joan Tomeu, Cristi DiBernardo, and Dawn Ahearn

6:30 PM - 7:30 PM

Break & Get Ready for After Party

8:00 PM - 9:30 PM

After Party - Sponsored by: Sofwave